Audio false pmccord@mccordandassociates.com http://creativecommons.org/licenses/by/2.5/ 2007 Copyright 2007, Paul McCord Spoken Word(interviews, reading, etc) pmccord@mccordandassociates.com Paul McCord Houston, Texas false false Paul McCord Word of Mouth Marketing can be a dangerous marketing concept for the small business or individual salesperson is relied upon as a primary marketing method. But there is an effective alternative. paul mccord word of mouth marketing lead generation referrals referral selling referral generation marketing personal marketing ourmedia 2007-12-27 14:21:08 PaulMcCordTheFalsePromiseofWordofMouthMarketing